aims to create and manage a community radio station to involve, enthuse and inform people working and living in the towns and villages within a defined Leicestershire area. It will provide a first class community radio production training and presentation service, and a common source of localised information available to all sections of the varied local communities within its reach.

aims to provide the design, programming content and day-to-day operation of a quality community-based FM radio service and to investigate other broadcasting avenues through use of technology

It will manage and promote the station to build listenership and create a stable and expanding business base to attract advertising and sponsorship revenue, donating a percentage of its profits to local charities.

It will continually seek to create opportunities for the involvement and participation of people of all ages working and living in the surrounding towns and villages through training and experience.